Menu Close

Journal Articles

What is listed here below are some of the publications in journals related to the field of Marketing (both Traditional and Digital). You will need to click on the link to view the files from the publications. 

You can find my articles on ResearchGate, Orchid, Google Scholar and Academia

SCOPUS /ABDC /UGC CARES/ WEB OF SICIENCE

UGC LISTED & INTERNATIONAL PEER REVIEWED JOURNALS

Impact of Visual Merchandising on Consumer Store Choice Decision in South
Indian Supermarkets| International Journal of Humanities, Education Technology
and Management ISSN (Print):2319-1767| Vol. 3 |Pages 7| year 2014

Effect of Brand Extension on Brand Image: A Study In The Indian Context| International Journal of Humanities, Education Technology and Management ISSN (Print):2319-1767| Vol. 3 |Pages 8| year 2015

How Consumer Evaluate Brand and Its Extension? | International Journal of Humanities, Education Technology and Management ISSN (Print):2319-1767| Vol. 3 |Pages 20| year 2015

CASE STUDY & TEACHING MATERIAL

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.