It’s time to join the big league and go digital! Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location. And today, your target market is largely online. Marketers are focusing more and more resources on meeting people there, and it’s working out well for them and their customers.
The digital marketplace has put a lot of buying power back into the hands of buyers and consumers, forcing many marketers to get more creative, more genuine, and more helpful. Consumers today jump from channel to channel, seamlessly throughout the day and increasingly those channels are digital. Today, the average consumer does research on products, solutions, and companies before making a purchase. Digital technology is giving marketers a breadth of new tools, allowing them to be more focused and strategic. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience.
Digital advertising has a lot to offer to today’s marketers.
