Unsure about the meaning of “branding”? Don’t worry! Branding is one of those marketing concepts that are a bit vague and can quickly become confusing,…
marketing activities Reaching out to customers has changed drastically over the years. With the technology landscape undergoing momentous change, there has been a profound impact…
The Purpose of Internet-based marketing communication has been an important element for organizations to the build brand image and the brand equity. Higher education is…
You might be wandering what the heck is this digital marketing all about and why is it so hyped about these days? Everyone talking about…
The Marketing Agency world continues to change and evolve.Just the other week, news broke that ZenithOptimedia UK will be going through a restructuring. There are…
Have you ever asked a regular consumer where they get their information about your brands, products and services?A lot of brands have done this, but…
Digital Marketing is not the faster, cheaper and/or easier way to get your message out to the world. If you stick to that mantra you…
In writing the above headline, I couldn\’t decide if the statement should be declarative, rhetorical or questioning….I went with the question only because I am…
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Let\’s generalise the whole world population into two sects Male and Female.For days, weeks, months, years, decades, centuries it has been felt that the male…